Futurist · Strategist · Business Architect

See. Align. Build.

I help leaders see what's coming, align people and systems around what matters, and build what comes next.

Strategy, documentary film, and audio storytelling.

Brad E. Bailey
Services

Strategy. Alignment. Execution.

Enterprise strategy, fractional leadership, documentary film, and audio storytelling.

Strategy and foresight

Strategic planning, scenario work, and the Certified Futurist discipline: seeing what's emerging before it becomes obvious, and deciding what to do about it.

Business architecture

Mapping how the organization actually works - capabilities, systems, incentives - so change lands where it's supposed to.

Strategic operations

Chief-of-staff work: program management, change management, executive communication, and keeping the important things moving.

I take on a small number of advisory and fractional engagements alongside my search for the right Chief of Staff or enterprise strategy role. Get in touch.

About Brad

Most organizations don't have an answer problem. They have a question problem.

I've spent more than twenty years inside financial services, government, economic development, consulting, publishing, and the military. The titles said communications, marketing, public affairs. The work was always broader: connecting executives and operators, strategy and execution, technology and people, today's requirements and tomorrow's consequences.

Today my focus is enterprise strategy, business architecture, and strategic operations: the work that lives between functions. Along the way I founded and edited an award-winning community magazine, ran public affairs for a growing Texas city, built two consulting practices, and served the South Carolina State Guard in command, public affairs, and intelligence roles.

I'm a Certified Futurist, with executive education in breakthrough innovation strategy through X, The Moonshot Factory. Futurism, done right, is not prediction. It's recognizing what's emerging before it becomes obvious.

Selected Work

AgFirst Farm Credit Bank

Enterprise strategy and communications at a $52B agricultural lender

AI films

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AI film · 3:19

Farmers Just Want to Farm

Produced for AgFirst Farm Credit Bank as an AI proof of concept: script, visuals, voice, and edit, all AI-assisted.

AI film · 4:15

The Long Road

A second AI proof-of-concept film for AgFirst, exploring the long arc of American agriculture.

Continental Tire the Americas

Large cross-functional projects, rally logistics, and multilingual work for a global tire brand.

BMW Performance Center series

A video series built around major logistics, rally work, and coordination across teams and jurisdictions.

Product & brand

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Continental Tire the Americas · 2:12

ContiRoad: "Because You Asked"

National product campaign video for Continental’s sport-touring motorcycle tire.

Continental Tire the Americas · 0:30

ContiRoadAttack 4 launch spot

Launch spot for the ContiRoadAttack 4 sport tire.

Continental Tire the Americas · 2:10

TKC70: "Because You Asked"

Product campaign video for the TKC70 adventure tire.

Continental Tire the Americas · 2:39

ContiTour: "Built to Ride"

Brand video for the ContiTour touring tire line.

Multilingual

Mecklenburg County Public Health: communications across language groups

Posters and flyers in 15 languages, from design through translation.
More public communications

South Carolina State Guard

Command, public affairs, and intelligence roles; video for the SC Military Department

Military / SCSG

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SC State Guard · 1:57

Cooper River Bridge Run

State Guard units came together for the Cooper River Bridge Run from Mt. Pleasant to Charleston. The post on LinkedIn.

Instructional film

How to "Ranger Roll" a Uniform

PFC Andrew Reininger of the South Carolina State Guard Search and Rescue Command demonstrates how to roll clothing for compact packing.

SCSG Academy · 3:21

SCSG Academy recruiting video

Recruiting video produced for the South Carolina State Guard Academy.

SC State Guard

1LT Ryan Rawl

Award video produced for the South Carolina State Guard.

BNB Media Ventures

Documentary production and interviews.

Explore the films and interviews

City of Schertz & Schertz Magazine

Public affairs for one of Texas’s fastest-growing cities; founder and editor of an award-recognized community magazine
Schertz Magazine - September 2012 cover
September 2012
Schertz Magazine - March 2012 cover
March 2012
Schertz Magazine - February 2012 cover
February 2012
Schertz Magazine - September 2011 QR Codes cover
September 2011
Schertz Magazine - July 2011 cover
July 2011
Schertz Magazine - June 2011 cover
June 2011
Schertz Magazine - September 2010 cover, Abbey Road
Award-recognized cover, 2010

Founder and editor of a community magazine that earned state recognition for its covers and reporting. The full archive of past issues lives at issuu.com/schertz.

Documentary

History. People. Stories worth telling.

Selected documentary films, history shorts, and instructional work. Hear the audio work.

Documentary films

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Documentary short

Apollo 11: One Giant Leap for Mankind

A look at Apollo 11, the Space Race, and the mission that first landed humans on the moon.

Documentary short

This Is Orson Welles Speaking: Unexampled Courage

A documentary short connecting Orson Welles to the story of Sgt. Isaac Woodard and the civil rights history told in Richard Gergel's Unexampled Courage.

BNB Media Ventures · 6:35

CMPD Aviation Unit

Spotlight on the Charlotte-Mecklenburg Police Department Aviation Unit.

History shorts

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Documentary short

Mahalia Jackson & Dr. King's Dream

The story of Mahalia Jackson and her call to Dr. Martin Luther King Jr. to tell the crowd about his dream at the Lincoln Memorial.

History short

American Bandstand Premieres on ABC

A look back at Dick Clark and American Bandstand as the music and dance show went national on ABC in 1957.

Documentary short

The Second Battle of Fort Wagner

A history short about the 1863 battle at Fort Wagner and the 54th Massachusetts African-American Regiment.

Documentary short

Dan Daly: The Volunteer Spirit

A profile of U.S. Marine Dan Daly, his military honors, and the volunteer spirit.

Documentary short

Operation Husky: The Invasion of Sicily

A history short about the Allied plan to invade Sicily after the North African campaign in World War II.

Documentary short

You've Got Spam!

A short history of Spam, the American canned food introduced in 1937.

Documentary short

Duck and Cover

A look back at the nationwide 1955 drill and the Cold War duck-and-cover campaign.

Bites n Buzz interviews

Conversations and visits with the people behind local food and craft beer.

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Bites n Buzz

City Barbeque

A behind-the-scenes visit to City Barbeque in Charlotte's University area.

Bites n Buzz

Benford Brewing: From Barn to Pint

A visit with Brian O'Neal and the crew at Benford Brewing, a farm-based brewery in Lancaster, South Carolina.

Bites n Buzz

York Chester Brewing

Founder Jarvis Roberts gives a tour of his Belmont, North Carolina, nano brewery and discusses the challenges of opening it.

Bites n Buzz

Three Spirits Brewery

Tabu and Jennifer Terrell discuss building a family brewery in Charlotte while working as ER physicians.

Bites n Buzz

The Craft Stand

A visit to The Craft Stand bottle shop in Lancaster, South Carolina, ahead of its opening.

Creative

The Interrobang & FOOTNOTE

The Interrobang is a weekly essay on foresight, strategy, organizations, and the changing nature of work. Audio and radio theatre are in the works. Read it at theinterrobang.net.

Contact

Get in touch

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